P.9
P.25
networking
P. 45
Fall 2018
Expert Advice on How to Change Your Career Without Regret
Top Tip to Ace Your Next Job Interview
Boost Your Bottom Line With Terzakis & Associates, LLC
P. 13
Issue #2
P. 28
Career
Grow You Business By Speaking at Conferences
sales/ marketing
Community The Greater Concord Chamber of Commerce - Connecting in the Capital
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Our experienced consultants, Steve Wood, Susannah Chance, Jessica Lapaglia and Fran Lefavour, help small and mid-sized organizations thrive by offering customized services that help drive a company’s success.
Contracts 101: How to Protect Your Business
17
3 Reasons Your Customers Aren't Buying & How to Fix It
CONTENTS
54
Photo Credits
45
How to Grow Your Business By Speaking at Conferences
13
All You Need to Know About the Greater Concord Chamber of Commerce
p. 9
p. 31
p. 13
p. 25
7
Editor's Note
p. 36
43
The Pros & Cons of the Google AdWords Call Extension
6
Why did I name the magazine Flackery?
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3 Great Reasons to Align Yourself with a Staffing Company
52
NH Business Directory Members
p. 49
36
Lifesize Wraps - The Fun, Affordable Way to Promote Your Business
25
Past Issues
49
How to Be a Better Communicator: Free Classes From the Loeb School
28
#1 Top Tip to Help You Ace Your Next Job Interview
31
4 Ways You're Being Hosed By Your Current PPC Provider
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Advertising
p. 21
Featured Member
9
In every issue
Wondering why the heck we named the NH Business Directory magazine flackery?
The new year may start in January, but September is all about starting over. We spend so much time at the beginning of the year thinking about new goals it's easy to forget that most of us spent the first 20 years of our lives starting over every September. Whether you're just starting out or hoping to regroup and get back on track, the Fall issue of Flackery is filled with ideas and information to help you: Find a new job Reach your target market Improve your bottom line In addition to features about branding, sales, and marketing, this issue features NH Business Directory member Terzakis & Associates, LLC, and three articles about changing careers, acing an interview, and finding a new job. There are four months left in the year, if you're not where you hoped to be, there is still time to revise your action plan and finish 2018 strong. Please take a few minutes to check out our articles and advertisers. If you like what you see, share the magazine with your friends and colleagues. Or better yet, join the NH Business Directory and have your business featured. Pat Hammond Editor/Publisher Flackery
(Just in case you missed it on the cover...)
Here's a quick video with all the answers...
Back-to-school makes autumn a great time to call a do-over
It's all about creating HEALTHY habits rather than restrictions
By PAT HAMMOND, QUEEN CITY BUZZ
Call Today!
No gimmicks, no magic pills, and no requirement to buy expensive supplements for the rest of your life
n the old days choosing a career was easy. You found a job right out of high school or college and your career path was largely dictated by your employer and your own ambition. It was common for people to spend their entire adult life working at one company. Why wouldn't they? They had job security, health and retirement benefits, and it was a given that anyone who worked hard and applied themselves could go from the mail room to the boardroom. Those days are gone. In today's market, it's almost a necessity that people change jobs every two to three years if they want to stay marketable and relevant. But what if you don't want to just change your employer? What if you look up one day and realize what you really need is a career do-over? Jessica LaPaglia, Talent Aquisition Manager with Spectrum Consulting, says this is something she sees all the time. Whether by choice or necessity, people find themselves facing the challenge of reinventing themselves to appeal to hiring managers in a new field. But how do you take that step? How does a person with responsibilities and commitments give up the safety of a familiar profession to pursue a dream? You start by: Assessing your skills Seeking professional advice Having an honest conversation with yourself and your family LaPaglia suggests anyone thinking about changing careers start by working on soft skills. "I see hiring managers wanting to hire for culture and attitude. You can train skill - but finding someone that will fit into your organization is key." In addition to soft skills, you should go into your search with an idea of how you can apply the key job skills you have today to a new industry. Andy Whigham, a financial adviser with Edward Jones says finding a good headhunter can make this process a lot easier. In his forties with two young children, Whigham recently found himself writing his first resume in nearly twenty-five years. He was very much aware of his position in a job market and worked with a recruiter to figure out which industry would be a good match for his skills. Whigham says he was surprised when they suggested his extensive experience with sales, managing people and running a small business would translate well to working as a financial advisor. He says "it's the polar opposite of the moving and storage company" he'd worked for since college, but he loves it. And he never would have considered it if he hadn't worked with an employment professional. He adds that it's important to have your family behind you before you make any changes. You have to be transparent and make sure they understand what you're doing and how it's going to affect the family. Realtor and single mom Stephanie Hazen from Roxo Realty agrees. Hazen says changing careers has been exciting, intimidating, and a little overwhelming and she wouldn't have been able to swing it without the support of her boyfriend. Unlike Whigham, she made a conscious decision to find a new vocation. Like a lot of young people, she'd taken the safe route and earned an Associate's Degree in Accounting. It was a good choice for steady, reliable employment, but was repetitive and not very fulfilling. After a few years, she couldn't see herself doing the same job for the rest of her life. She says it wasn't easy to walk away from a steady paycheck, but she knew she would never be happy if she didn't take the chance. It's been about six months and Hazen and Whigham are both happy with their decision to change fields. In spite of his initial doubts, Whigham says he knew it was the right choice once he realized how much support and training Edward Jones provided. Which brings up another key point. You have to do your research so you can walk in informed. Does the employer provide in-house support and training? Will they pay/reimburse you for training? Is the time line for you to get up to speed realistic? While many business skills are universal, there is often a learning curve and it could take months before you are up to your new industry's standard. The bottom line is that if you're not happy with your career you can change it. With the Granite State's unemployment rate holding steady at an incredible 2.6% there are a lot of vacant positions and employers are much more willing to hire outside their industry than five years ago. If you are thinking about a radical career change, LaPaglia advises you "to sell your skills and find a company that is a good cultural match." And if you're not sure where to start, talk to a recruiter.
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7 Soft Skills for Success Leadership Teamwork Communication Problem-Solving Work Ethic Flexibility Inter Personal Skills
Stephanie Hazen, Realtor, Roxo Realty
It was exciting, intimidating, and a little overwhelming. I questioned whether it was the right decision, but realized even if I fail, at least I tried. - Stephanie Hazen, Roxo Realty
I see hiring managers wanting to hire for culture, attitude, hiring a person as a whole. You can train skill - but finding someone that will fit into your organization is key - Jessica Lapaglia, Spectrum Consulting
Jessica LaPaglis, Talent Acquisition Manager, Spectrum Consulting
Andy Whigham, Financial Advisor, Edward Jones
Between the new look, new businesses, and all the new foot traffic, you can't help but feel like Concord is a place where people want to live, work, and play. And right in the center of it all is the Greater Concord Chamber of Commerce. Under the leadership of chamber president Tim Sink, the Greater Concord Chamber of Commerce has held the business community together through multiple recessions and steadily worked to improve the business climate and quality of life for the area's citizens. Economic Development Market-Rate Housing Public Art Initiatives Teacher Grants & More A lot of people think a chamber of commerce is a networking organization for people who do business in a specific geographic area. The truth is that when it's done right, the chamber is an integral part of the community. According to the Gardenia Valley Chamber of Commerce, a chamber of commerce is "an organization of citizens who are investing their time and money in a community development program - working together to improve the economic, civic, and cultural wellbeing of the area. " [1] While many of the Granite State's chambers of commerce do some of those things, the Greater Concord Chamber of Commerce has found a way to manage it all. Foster sense of community by spearheading and collaborating on community initiatives Connect local business to the community, local government, and other businesses Promote member businesses Provide networking opportunities The most visible project of late is the Main Street renovation. A recent article in the Concord Monitor quoted Concord Mayor Jim Bouley as saying: "The city’s $14 million investment into the downtown area had led to higher property values and the promise of more economic development." Bouley backed that claim by citing a 4% decrease in downtown storefront vacancies and a $5.6 million increase in Main Street property values as proof. [3] These are major achievements for a city that loses 27% of their real estate revenue to government and non-profit owned properties.[4] And it wouldn't have happened without the local chamber of commerce. Concord doesn't have a lot of large businesses. In fact, Sink says most of their members are non-profits and businesses with less than 10 employees." These aren't people with deep pockets, but collaborating through the local chamber gives them a voice to make things happen. Sink notes "We are the go-to place for Greater Concord Area. We know what's going on, how to find what you're looking for in Concord and the state." Boasting more than 900 members, the Greater Concord Chamber of Commerce isn't just the voice of the capital region's business owners, they are the voice of the community. They are the face of the region and the unifying force driving the capital region towards a dynamic future. In addition to providing a platform to foster a better business environment, membership in the Greater Concord Chamber of Commerce offers a wide variety of opportunities to promote your business to a local market. Monthly & Quarterly Networking Events Annual Pinnacle Awards Annual Funds for Education Golf Tournament Tri-City Expo Citizen of the Year With basic membership starting at only $320 a year, the Greater Concord Chamber of Commerce is also a great way to maximize your limited marketing budget. You can find more information about the Greater Concord Chamber of Commerce programs and events on social media (Facebook, LinkedIn, Instagram, Twitter) or their website, www.concordnhchamber.com. And if you would like to become a member of the Greater Concord Chamber of Commerce, simply complete the "Become a Member" contact form or call 603-224-2508 to speak with member services.
Lisa Poole, Massage Therapist, Peaceful Strength Massage
Their website says something splendid is going on in Concord and they're not kidding.
BONUS TIP: This one is for anyone looking to change careers by starting their own business. I had an opportunity to talk with Lisa Poole from Peaceful Strength Massage Therapy, LLC. She was in her forties when she quit her day job crunching numbers for an insurance company to start a new career as a massage therapist. In spite of the shaky start, Poole says it was the best decision she's ever made. She started from scratch with no experience or clients and the first few years were tough. Poole had the soft skills to help her tackle the challenges of being an under-funded startup, and like the others, she had the support of her family. But it wasn't always easy. When asked her advice to someone thinking about quitting their day job and starting a business she says "save money, lots and lots of money. " There are days when you have no clients and other days when you are too busy to take clients because you're doing things you can't afford to pay other people to do. It's a vicious cycle and it starts and ends by making sure you start your venture with enough money.
Greater Concord Chamber of Commerce & Visitor Center
Have you been to Concord lately? The energy is incredible. The transformation from a fading state capital to a vibrant destination is amazing. And right in the center of it all is the Greater Concord Chamber of Commerce. By PAT HAMMOND, QUEEN CITY BUZZ
Greater Concord Chamber of Commerce and City of Concord Unveil New Public Art Exhibit
Refrence: 1. Gardenia Valley Chamber of Commerce 2. Greater Concord Chamber of Commerce: Mission Statement 3. City Officials cite economic upturns in State of the City address 4. Non-profit organizations and government offices are generally exempt from property taxes
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orget what you read on the Internet. If you build it, they will come is the biggest con of the 21st century. Overnight success is an urban legend. And the idea that a Facebook account is all you need to succeed is ridiculous. If you feel like you're doing everything right and you're still struggling to succeed, I've got good news. There are only three reasons people aren't buying your products and services and they're all easy to fix. Wrong Price Wrong Product Wrong Audience PRICE When it comes to pricing, there are two things you need to know . You can only charge as much as people can afford. If they're motivated, people can almost always find a way to afford it. Yes, you do have to be aware of what competitors are charging for similar products, but if you're selling the right product to the right audience you should be able to get your price, even if it is a little bit higher than everyone else. And before you dash off an email to let me know that you're all set because you offer the lowest price of all your competitors, think about how that low price is really working for you. The dollar stores of the world make their money through sheer volume of sales. Do you have the same volume? Is it even possible? Depending on your product or service, you may not have a large enough market to generate the kind of sales you need to make a profit at an ultra-low price point. Then there is the question of perceived value. Consistently having the lowest price is fine if you sell disposable products, but you might want to rethink that strategy if your service requires a client to see value before they buy in. Remember, products with cheap prices are frequently perceived as low value, and that's not a winning strategy when you're selling a premium product. PRODUCT You'd think knowing what you sell would be the easy one, but it's really the trickiest because what you're selling isn't necessarily what the client is buying. Customers want intangibles. They want to build a relationship with someone who can meet today's needs and tomorrow's. It doesn't matter if you have the best or cheapest widget, you have to understand what the customer is really looking for and sell that solution. WRONG AUDIENCE (Sometimes known as "anyone") The last reason you're customers aren't buying is because you're not selling to the right market. I see this all the time. I'll meet with a new client, ask who their ideal customer is and they'll say "anyone." Anyone is not a recognized demographic. Age, gender, type of business, geographic location, net worth. You have to define who you're selling to and where to find them or your efforts are going to be no better than randomly walking up to strangers on the street and hoping someone will give you money. It's okay to have multiple markets as long as you identify each of those markets and how to reach of them. If you're struggling to reach customers or convert sales it's worth spending a few minutes taking a hard look at who your ideal customer is, how your prices compare to the competition, and what you're actually selling. With the right answers to those questions, you might even find that you can raise your prices and make more sales. To give you a little head start on this, I'm going to give you the links to two tools, the marketing canvas and revenue canvas. These two simple planning tools will help you quickly identify everything you need to know to define your products and ideal customers, and figure out how much to charge.
Contact: 603-560-3851 TimothyHirsch@planstin.com
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Does it feel like you're doing everything right and you're still struggling? The good news is there are only three reasons people aren't buying your products and they're all easy to fix. By PAT HAMMOND, QUEEN CITY BUZZ
If you build it they will come is the biggest con of the 21st century...
Book Your Appointment Today!
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Frustrated by job boards and applications that go nowhere? Maybe it's time to work with a recruiter. They are the eyes and ears in the job market and can connect you directly to hiring managers. By JESSICA LAPAGLIA, SPECTRUM CONSULTING
167 S River Road, Bedford, NH 03110 603-738-6393
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here are lots of ways to find open jobs these days, but none have the power of working with a good recruiter. Recruiters are always looking to make that perfect match; your recruiter is your ears and eyes even when you are not looking. This holds true for both candidates and clients. I know from my experience, even though years may have passed, when I think of some great professional candidates that would be perfect matches for opportunities that I am working on, I reach out to them just in case – because you never know when the right opportunity may present itself. Everyone can use a hiring advocate, someone who understands the market and knows how to navigate the waters of the hiring process. Here are three detailed reasons that I believe make recruiters an essential partner in your job search. When is the best time to job search? When you are gainfully employed. While it may not be fair that those who are unemployed aren’t always selected before those that are, the reality is that an employed person is more marketable than someone who is not. And if you are doing well at your job, you don’t have time look for your next opportunity while performing your best work at your current position. A good recruiter serves as your boots on the ground advocate who can represent you while you are doing your job, presenting only opportunities that matter, representing you accurately, and respecting your time. A good staffing company knows that relationships matter in the long term, so they stick to only the opportunities that matter. Top job seekers don’t pine over the job boards or want ads looking for their next role. Instead, they leverage a network of successful recruiters who will actively keep them aware of potential opportunities at multiple companies. These recruiters serve as advocates for job seekers, screening opportunities and weeding through the “must-haves” before presenting roles to you, the job seeker. External recruiters will know the most important facets of a job that you may be interested in – salary, location, advancement potential, etc. A recruiter is a direct line to a hiring manager, and savvy candidates who know this have learned to rely on their expertise and existing relationships to most efficiently maneuver the hiring process. Recruiting is a long-term game. Always. The best recruiters are individually sought out again and again by hiring managers to supplement in-house HR recruiting. These long-term relationships are difficult to forge and are built upon a trust factor that is hard to replicate with a corporate recruiter. Often, you’ll find each hiring manager has a select set of recruiters they choose to work with, knowing they can rely on their expertise in finding the right candidates for the position. Good recruiters present the best candidates – those that hiring managers pay attention to. Not only will a good recruiter know what makes a hiring manager’s eyes light up, they will also know when to present a candidate who may look less than ideal on paper but has the soft skills and personality that a hiring manager desires. In other words, a recruiter has insight into the people that define the company culture and the working environment and knows when to go the extra mile to push for a talented individual. Recruiting is a long-term game – and finding the right people the first time is the way to long-term success. By choosing to work with successful recruiters in a reputable firm you can ensure you are being presented in the best possible light. Good recruiters from reputable firms work extremely hard to make the stars align with each placement. I’m proud to be a member of Spectrum Consulting and working hard on behalf of my clients and candidates, helping align the stars. I invite you to reach out to me with any questions!
peacefulstrengthmassage.com
EXTENDED
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Great Reasons to Align Yourself with a Staffing Company
Recruiters are your eyes and ears in the job market
Contract recruiters have credibility with hiring managers
Jessica joined Work Opportunities Unlimited in 2005 and has held a variety of roles on the career services and staffing teams. In her current role at Spectrum Consulting’s HR staffing team, she focuses on HR search, HR interim staffing and HR consulting services. Jessica’s experience as an HR professional helps her understand what Spectrum’s clients need. To contact Jessica LaPaglia please visit SpectrumConsulting.com
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The best people generally work with recruiters
603.880.7184 | careerconnectionsnh.com
Maximize YOUR B2B networking by connecting you to the right people
Our events are carefully curated by Kevin Willett to connect you with a targeted B2B audience. event size limited to 10 people to ensure one-on-one connections relaxed, no-pressure environment all events are facilitated by Kevin
You don't have to know all the answers, just where to find them. Terzakis & Associates is your one-stop solution to finding the answers to all of your business questions. By PAT HAMMOND, QUEEN CITY BUZZ
You don't have to know all the answers, just where to find them...
Terzakis & Associates is your one-stop solution to finding the answers to all of your business questions. With more than twenty years of business experience, this veteran-owned, family run business not only has the answers to your pressing business issues, they have the team to help you fix them. You might even call it their secret weapon. Founder & CEO Susan-Anne Terzakis says their typical clients are small business owners and solo-entrepreneurs looking for help organizing a start-up and existing companies reaching new benchmarks for growth and revenues. "On average, our small business clients working along with our associates have increased their annual revenue by 35%+ and added jobs at 5 times the national rate." They attribute much of that success to their team approach to consulting. No one can be an experienced expert at everything and having a "board of advisors" on hand means that clients can draw from a team of associates with proven expertise in virtually every area of business. planning & development business strategy sales & marketing product development legal, insurance, web design & more! In addition to Andy, Susan-Anne, and daughter Jessica Terzakis, the Terzakis approach to business coaching includes a team of hand-picked advisors. "Our associates are active professionals from major banks, accounting firms (large and small), commercial real estate, commercial insurance, chambers, consulting firms, marketing firms and even Fortune 500 companies." Terzakis services follow two tracks. Small group workshops for the DIY'er who needs a little help and a range of budget-friendly one-on-one packages for those looking for hands-on assistance. Workshops Business Plan 101 Pricing Your Products and Services Marketing: Knowing Your Niche Financing Your Business: Do You Qualify? Making the Most of LinkedIn Packages Seed Package - entry level for businesses trying to reach $100K annual income Growth Package - for established businesses looking to expand Legacy Package - established small and medium businesses with aggressive business & marketing goals The Seed, Growth, and Legacy programs run for 12-months with three one-hour sessions per month. Sessions include: Weekly Status Review Business Lesson Call to Action --> How to implement the lesson Triage --> 15-minute assessment & solution for new situation Jessica Terzakis has also developed a unique series of packages for companies interested in starting their own workshops and training programs. Packages range from a quick-start program for complete newbies to advanced programs for companies launching in-person and online learning programs. Whether you're a start-up soloist or trying to grow an established business, Terzakis has the solutions to help you meet your business goals. For more information about Terzakis & Associates, you can find them on the web at terzakisassociates.com, visit their page on LinkedIn or Facebook or give them a call 603-488-2130.
We guide, nurture, and advise them to live out their life's purpose and to support their efforts to realize their fullest potential, all the while achieving their personal dreams and financial aspirations
Date: Thursday, September 6th Time: 12:00 PM - 1:00 PM Location: New York Life 1155 Elm Street, Manchester, NH Click Here to RSVP
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2-Day MasterMind Event October 4th - October 5th Terzakis & Associates will be hosting a two-day MasterMind event at The Grand at the Bedford Village Inn on Thursday, October 4th - October 5th for 12 advancing entrepreneurs Seating is Limited Call 603-488-2130 for Details!
Our small business clients receive the strategic guidance, support, and nurturing as they scale, which includes strategy roundtable sessions, educational events, and even promotional opportunities
#1 Top Tip To Help You Ace Your Next Job Interview
Contact us today!
Super simple tool to rock your interview
Career Connections, established in 1982, has been providing best-in-class staffing solutions to Southern New Hampshire and Northern Massachusetts. Specializing in the administrative, accounting/finance, customer service, human resources and sales/marketing industries, Career Connections expertly matches qualified candidates with appropriate permanent and supplemental positions at numerous local organizations. What We Offer: Significant industry experience Strong, reciprocal community relationships An excellent network of local contacts and a well-established clientele Knowledge of local business dynamics and market trends An extensive database of talented candidates A proven, multi-step screening process to ensure that we find the very best candidates to meet each client’s specific needs
Better Talent. Better Results.
Connecting the right employee with the right employer. Every time.
t doesn't matter how many skills or how much experience you have, if you're in the market for a new job, chances are you're dreading the interview. Not to worry, I've got a super top-secret tip that will help you prepare for your interview and answer the majority of those tricky interview questions with confidence and ease. You know those self-evaluations that the human resource department emails out every year? The ones everyone hates and waits until the last minute to complete? It turns out they are an awesome tool for preparing for a job interview. Think about it. Once you get past the idea of how much time you spent documenting your worthiness as an employee, what you really have is an HR-approved list of job-related questions. And you've already answered them. Describe a customer issue you've encountered in the past three months and how you overcame it What is your most significant accomplishment during the past year and how did it align with the goals or objectives outlined in your last performance review Give an example of a time you had to work within a team to meet a critical deadline It's genius and all you need to do is review your old self-evaluation questions and put together an easy to remember summary of responses. You can even write down a few bullets to refer to during the interview. As the old saying goes, luck favors the prepared and when the interviewer asks how you to share an instance when you stepped up to help a team member solve a problem and you confidently respond with an appropriate example, complete with pertinent figures, they'll be impressed.
I any companies choose to outsource their PPC management to a massive PPC management firm. These companies manage thousands of accounts and often have standard “processes” which get installed for each client. See below to learn how this is negatively affecting your budget every day. Massive companies who manage your PPC budget like to install “standard” processes and campaigns which will have very little differentiation from one dealer to the next. What does that mean? You end up with the same stale ad copy as every other dealer being managed by that provider. That would be fine… if the ad copy was good! But most of the time, when we take a look at a PPC account that is being “managed” by a large company, we find outdated, poor quality ads which are not appealing to the searcher. Large companies might like to “set and forget” your campaign because this makes it easier for them to thousands of budgets. That’s great for them, not so much for you. Quality ad copy is pretty much the most important facet to any PPC campaign. It should be “actively” managed, not “passively” managed. Large PPC providers will tend to “set and forget” your account…. bad idea. While you’re running with same ad copy you had 6 months ago, your competitors are keeping it fresh and lively and stealing your customers. Ad copy should be refreshed monthly with new specials and attractive offers. One of the biggest success factors for a business’ PPC account is the use of “Negative” keywords. This means, you have to tell Google when you don’t want your ads to show up. For instance, if you’re running a sales campaign about “Ford trucks,” you probably don’t want to pay for clicks when the searcher is looking for “Ford truck parts.” To prevent your ad from displaying when a searcher is looking for “parts,” someone would need to set “parts” as a “Negative” keyword. The problem with most large PPC companies? You guessed it: they’re not setting enough “Negative” keywords, so you’re blowing a bunch of your budget on useless clicks that will never help you achieve your goals. So you spend tons of money on TV advertising. Great! But have you ever “Googled” your dealership’s name as a customer will when they see your TV ad? If you’re like many dealers, you’ll notice that your competitor down the road shows up first. Why? Because your competitor is actively managing their PPC campaign and is “bidding” on your business name. That way, they can poach the website traffic which should be coming to you! Now, you might be running one of these Competitor campaigns already. But, are you making sure your business always shows up higher than your competitor’s? Most business owners want “high level” data. “Just tell me how many people clicked on my ad, and what it cost me.” Well, this is great news for many large PPC companies, because it means they don’t have to be completely transparent about your information. For instance, here are the questions you SHOULD know the answer to… and the ones WE will ask on your behalf: What is my click through rate? This gives you an idea as to the quality of your ads. If your click through rates are low, then your ads are probably low quality and not relevant to the term being searched. Look for click through rates of 3-5% minimum. What are my quality scores? Search engines provide quality scores on each of your keywords and ads. These give you insight as to the quality of your ad, the relevance to the term being searched, and the searcher’s average experience on your landing page. If you’re getting tons of clicks, but none of those people are staying on your website after they click to it, then this indicates your landing page stinks and your quality score is going to suffer. This is an important indicator of success What is my bounce rate? Spending a bunch of money on clicks, only to have 85% of them “bounce” off your site in the first 5 seconds = waste of money. If you’re seeing high bounce rates, something needs to be changed. How is my campaign performing when you REMOVE the “branded” keywords? PPC providers LOVE to tell you how great your campaign is performing. “Look Jim! We got your click through rate to 50% and you’re only paying $.65 per click!” That’s all well and good, but keep in mind that for most companies, a large amount of their clicks are coming from searchers who were looking specifically for their business. So, if your business is “Jim’s Ford” and someone searches for “Jim’s Ford,” then you’re going to show up highly and pay very low costs for the click because Google knows you are already the most relevant result. That’s fine…. but all these “branded” clicks actually skew the real numbers. Any moron can get you a low cost per click when they’re just providing branded keywords like this. You need to know your statistics when these branded keywords are removed. PPC management is incredibly complex and most business owners do not have time to do it. That’s why we’re here. Even if your current PPC management is mandated to be outsourced to a certain company, we can still jump in and help you ensure they are investing your budget wisely and appropriately. Contact us at 603-953-5212 for more information!
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Many companies choose to outsource their PPC management to a massive PPC management firm. These companies manage thousands of accounts and often have standard “processes” which get installed for each client. See below to learn how this is negatively affecting your budget every day. By BRAD SOLOMON, SOLOMON STRATEGIC BUSINESS DEVELOPMENT
Package Includes: Website Brand design (colors, tagline, logo) Sales or Marketing strategy Social media strategy Set up for up to 4 social media platforms
603-206-5846
Jumpstart! is a total digital marketing package that includes marketing plan & digital strategy, website, social media set-ups, social media content for 1 month, logo & branding.
& Your choice of newsletter setup, PayPal or Square payment integration, chat set up, or 1-2 minute explainer video
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Note: We’re going to make some generalizations in this article, because we’re calling it like we see it. We acknowledge we might offend some people or make someone mad… the following has been OUR EXPERIENCE.
$4,500
M any companies choose to outsource their PPC management to a massive PPC management firm. These companies manage thousands of accounts and often have standard “processes” which get installed for each client. See below to learn how this is negatively affecting your budget every day. Massive companies who manage your PPC budget like to install “standard” processes and campaigns which will have very little differentiation from one dealer to the next. What does that mean? You end up with the same stale ad copy as every other dealer being managed by that provider. That would be fine… if the ad copy was good! But most of the time, when we take a look at a PPC account that is being “managed” by a large company, we find outdated, poor quality ads which are not appealing to the searcher. Large companies might like to “set and forget” your campaign because this makes it easier for them to thousands of budgets. That’s great for them, not so much for you. Quality ad copy is pretty much the most important facet to any PPC campaign. It should be “actively” managed, not “passively” managed. Large PPC providers will tend to “set and forget” your account…. bad idea. While you’re running with same ad copy you had 6 months ago, your competitors are keeping it fresh and lively and stealing your customers. Ad copy should be refreshed monthly with new specials and attractive offers. One of the biggest success factors for a business’ PPC account is the use of “Negative” keywords. This means, you have to tell Google when you don’t want your ads to show up. For instance, if you’re running a sales campaign about “Ford trucks,” you probably don’t want to pay for clicks when the searcher is looking for “Ford truck parts.” To prevent your ad from displaying when a searcher is looking for “parts,” someone would need to set “parts” as a “Negative” keyword. The problem with most large PPC companies? You guessed it: they’re not setting enough “Negative” keywords, so you’re blowing a bunch of your budget on useless clicks that will never help you achieve your goals. So you spend tons of money on TV advertising. Great! But have you ever “Googled” your dealership’s name as a customer will when they see your TV ad? If you’re like many dealers, you’ll notice that your competitor down the road shows up first. Why? Because your competitor is actively managing their PPC campaign and is “bidding” on your business name. That way, they can poach the website traffic which should be coming to you! Now, you might be running one of these Competitor campaigns already. But, are you making sure your business always shows up higher than your competitor’s? Most business owners want “high level” data. “Just tell me how many people clicked on my ad, and what it cost me.” Well, this is great news for many large PPC companies, because it means they don’t have to be completely transparent about your information. For instance, here are the questions you SHOULD know the answer to… and the ones WE will ask on your behalf: What is my click through rate? This gives you an idea as to the quality of your ads. If your click through rates are low, then your ads are probably low quality and not relevant to the term being searched. Look for click through rates of 3-5% minimum. What are my quality scores? Search engines provide quality scores on each of your keywords and ads. These give you insight as to the quality of your ad, the relevance to the term being searched, and the searcher’s average experience on your landing page. If you’re getting tons of clicks, but none of those people are staying on your website after they click to it, then this indicates your landing page stinks and your quality score is going to suffer. This is an important indicator of success What is my bounce rate? Spending a bunch of money on clicks, only to have 85% of them “bounce” off your site in the first 5 seconds = waste of money. If you’re seeing high bounce rates, something needs to be changed. How is my campaign performing when you REMOVE the “branded” keywords? PPC providers LOVE to tell you how great your campaign is performing. “Look Jim! We got your click through rate to 50% and you’re only paying $.65 per click!” That’s all well and good, but keep in mind that for most companies, a large amount of their clicks are coming from searchers who were looking specifically for their business. So, if your business is “Jim’s Ford” and someone searches for “Jim’s Ford,” then you’re going to show up highly and pay very low costs for the click because Google knows you are already the most relevant result. That’s fine…. but all these “branded” clicks actually skew the real numbers. Any moron can get you a low cost per click when they’re just providing branded keywords like this. You need to know your statistics when these branded keywords are removed. PPC management is incredibly complex and most business owners do not have time to do it. That’s why we’re here. Even if your current PPC management is mandated to be outsourced to a certain company, we can still jump in and help you ensure they are investing your budget wisely and appropriately. Contact us at 603-953-5212 for more information!
3. Your competitors are stealing your traffic...and you're not doing anything about it!
4. Your current provider shows you a bunch of pretty charts and graphs. But where is the REAL data?
1. Very little differentiation from one campaign to the next
PPC Management Should Not Be Outsourced To a Big Company Unless Someone Internal Is Paying Attention and Keeping Them In Check.
2. Your current provider is probably not using “Negative” keywords.
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Brad Solomon is a co-founder of Solomon Strategic Development, an agency specializing in internet and digital marketing. Companies contact us when they want to grow their bottom line by gaining new sales opportunities and by better capitalizing on those they already have. Solomon Strategic Business Development offers a full suite of digital marketing services, including SEO, SEM, Facebook Advertising and more. Learn more at sc-nhcom
Press Coverage
23 Actionable tips to generate leads, maximize your budget, & more!
Insider's Guide to Trade Show and Event Management: 23 Expert Insights, Best Practices, & Money Saving Tips
Compact Pricing for Compact Cars
If there's one place that small business owners like to save money, it's advertising. It makes no sense. Marketing is the one place where you should be spending money. But you're a small business owner and your budget barely stretches to a regular ad in the local weekly, how the heck can you afford something as splashy as a car wrap? What if I told you it's a lot more affordable than you think? Let me put this in perspective. It costs $6,656 to run a 1/8 page ad in the Hippo for an entire year. And that's the discount price for buying a full year's worth of ads.[1] That's a 2" X 5" piece of ad space that will hit the recycling bin when the reader is done. For that same amount of money, you can do a full wrap on a large SUV that will be seen by thousands of people. If you drive around in a Honda instead of a utility van, you're in luck! Pricing for wraps is based on the size of the vehicle. The cost for a small economy car can be as low as $2,000 - $3,000 for a veritable rolling billboard that will be seen 24/7, whether you're on the highway, at the supermarket, or parked in the lot. That my friend is a huge bang for your marketing buck. Daniel Hurley from Lifesize Wraps says vehicle wraps have a greater impact than traditional print ads or radio spots because "they're new and exciting and have more visibility." Even in a small state like New Hampshire a vehicle wrapped with your corporate branding can get tens of thousands of impressions. And the wraps last for 3 - 5 years. Do the math. That's $3,000 vs. $33,000 for five years worth of evergreen advertising. He adds that wraps require no additional maintenance. Lifesize Wraps uses only top quality 3M brand materials so the wraps hold their color and stay in place. You can go through the car wash and drive around in snow, sleet, sun, or rain. The only caveat is to avoid power washing. Vehicle wraps do not damage paint and are easy to remove so they can also be used on leased vehicles.[2] Hurley says the Lifesize design team makes the entire process as easy as possible. All you need to do is call or email with your design specs and they do the rest. Email vehicle Info (year, make, model) & Corporate Logo or design concept (It's okay if you don't have one -- they can put one together for you!) Designers build a brief Design goes to production Set an install date All work is done in Lifesize Wrap's climate-controlled facility to ensure the wrap's longevity. Hurley says it's not uncommon for fleet customers to have their own facility and they are happy to do the installs on site as long as it meets the control standard. Typical turn around time is 3 - 4 weeks. So what are you waiting for? Maximize your brand impressions without killing the budget. Give Lifesize Wraps a call. They can be reached by phone at 603-918-0823 or send an email to installs@lifesizewraps.com
A small budget doesn't have to mean a small impact... For less than the cost of a weekly newspaper ad your vehicle could be a highly visible rolling billboard. By PAT HAMMOND, QUEEN CITY BUZZ
Product
The annual cost of a car wrap is LESS than a 2" X 5" newspaper ad
A small budget doesn't have to mean a small impact...
5-Minute Q&A with Attorney Alexander Gatzoulis
Contracts 101: A conversation with local attorney Alexander Gatzoulis about how to protect your business. By PAT HAMMOND, QUEEN CITY BUZZ
Lifesize Wrap Services: Vehicle Wraps Wall Murals Floor Graphics Window Treatments Textured Surfaces
Reference: 1. 1/8 page ad for 52 weeks gets 58% discount -- annual total $6,656. The same ad for only 8 weeks would cost $2,142 see Hippo Press Rates 2. Always read your lease agreement before making vehicle modifications.
'm going to jump right in and ask the question you don't want to hear. Do you require clients to sign a contract before doing work for them? Most of the people I meet say no. Some think their business is too small, others are afraid of scaring away potential customers, then there are the people who are intimidated by the idea of putting an agreement into writing. Why? A contract is simply an agreement that defines the roles, goals, and expectations of the participating parties. Think of it as a communication tool that ensures you and your client are on the same page when it comes to defining: Work to be performed How you'll be paid What happens if either party doesn't do their part There's nothing scary about any of those things. In fact, it's far more frightening to think about doing thousands of dollars of worth of work without a contract. What if the client tries to change the scope of the work half-way through the project? What if you buy the materials, hire the crew, and the client decides they don't want the work done? What if you finish the job and the client decides not to pay? Since this is a topic that's come up several times in the past few months, I thought I'd sit down with Attorney Alexander Gatzoulis for a quick Q&A about what you need to know about small business contracts. QCB: Who needs a contract and why? AG: A contract is a good idea for any business owner entering into an agreement, partnership, or anything that involves the exchange of money. Particularly if it involves a substantial amount of money, advertising, or intellectual property. Example: If someone hires an electrician to do work on their home, they should have a contract. The homeowner wants the electrician to do a good job and electrician wants to get paid — if either party doesn't live up to the agreement they can go to court and ask to have the court enforce a contract. QCB: What's the biggest mistake people make when they write a contract? AG: They don't clearly define the terms. It's hard to enforce a contract when it doesn't explicitly state: Specific work to be completed How the work will be performed or measured Start & end point of the contract Cost of work How & when the service provider will be paid What happens if there is a breach of the contract QCB: With that in mind, what are the key components of a contract? AG: A basic contract has three parts, an offer, acceptance, consideration. Offer: Defines what work is going to be performed Acceptance: Statement that all parties are in agreement and accept the terms Consideration: What each person is giving -- work to be performed and how they will be remunerated Example: A homeowner hires an electrician to install a new light fixture. Offer: The homeowner will provide the new light fixture and the electrician will provide the labor and supplies needed to wire the new fixture for a specified fee by a specific date. Acceptance: Both parties agree to the terms. Consideration: Work performed by the electrician and payment by the customer. QCB: What else should a contract cover? AG: You want provisions for breach of contract, scope of contract, and financial terms. You should define how the contract will be terminated and any early termination clauses. You want to cover everything. Define what jurisdiction governs the agreement Scope of agreement Term: define the length of the agreement Renewal Options Specific clauses depend on what you're looking to do. Example: You have white carpets and you want the electrician to wear booties and use a drop cloth while performing the work. Add a clause stipulating that he wears booties and if he doesn't he will have to pay your regular carpet cleaner to come and clean your carpet. QCB: When should a business owner talk to an attorney? AG: You want to have an attorney present at the beginning of negotiation before finalizing an agreement. If that's not possible, you can make sure your interests are properly represented by having a lawyer review the proposed contract so you understand what it means legally. NOTE: You don't have to bring an attorney every time you sign a new client. It's perfectly fine to have an attorney help you draft a standard agreement you can use for the type of jobs you take on a regular basis and save the full-on-attorney-at-your side for complex negotiations or projects outside of your comfort zone. QCB: What about the generic contracts people find online, are they okay? AG: They're good starting points, but you don't want to rely on them because every state has their own laws. You still want to consult an attorney to discover the nuances, make sure it covers the entirety of what you need and discover the things that are legally enforceable. QCB: What about doing business with companies/people out of state? AG: Each state has their own precedents and laws so it's important to have an attorney familiar with the jurisdiction when you're doing business in different states. You also want to make sure the contract stipulates which state's law will enforce the contract and which jurisdiction will be used in the case of litigation. QCB: What is the one thing business owners need to know about contracts? AG: The most important thing to remember is to read it before you sign it because once the contract is signed it's going to be difficult to prove to a judge that you did not understand what was in it.
If the worst happens and you find yourself in court, a contract is your proof of the terms both parties agreed to...
Read it before you sign it...
AdWords
Because the mobile revolution has come and gone. According to a Search Engine Land report in August 2017, 57% of traffic is now from smartphones and tablets. That is one heck of a lot of opportunity to get in front of your prospect at the moment they can take action. From my testing call extensions with various clients I can confirm that in most cases, including a phone call extension to your Adwords ad will indeed increase conversion. A side benefit is the increase in live contact rate achieved if you are answering the calls in real time. There is something to be said for saving time chasing down a prospect that filled out a form to get live contact. You can also qualify prospects faster and push them further into your funnel before the competition does. Setup only takes a few minutes. You will need to go into your campaign to the extensions tab and add a call extension. That is the easy part. But let’s not forget the tracking. To track calls as conversions you will need to go to tools and select conversions. Then set up a click to call conversion and apply the settings that make most sense for your goals. Once you’ve finished that, go to the account/ad group/keyword level (whichever you want to see the call conversion data for) and add the phone conversion column. But beware, from my conversations with Google the best way to track them accurately is to look at the clicks on the extension, or the click by device segment. So it’s all good, right? Well, not so fast. There is a down side to call conversions that you need to know. First, for what you gain in conversion and live contact you will lose in tracking down funnel. Using a custom phone number or call conversion tracking gets you the top of funnel information you need. But when the call comes in how will your sales team identify it is from Google Adwords? Will they input the lead into the system tagged to the right lead source? Manual intervention always results in tracking errors so training is important here. But even if you create a fool proof system, there is still a big hole. That hole comes in the shape of knowing what campaign generated the lead. With all but the most sophisticated setup, you simply won’t. Seeing overall contribution by channel is important, but ROI based marketing means knowing exactly which campaigns are generating ROI positive production. You can’t focus your budget or efforts around something if you don’t know what is happening. So what should you do? Well, it depends. We have clients that forgo click to call in favor better tracking, and others that add click to call knowing they will be missing part of the down funnel performance data. I certainly recommend using it if you have the right training and systems internally. I also recommend that you figure out a baseline of Adwords performance and apply it to the call volumes you receive. If you convert X percentage of Adwords leads for X sales dollars or profit, apply that to the calls and add it as a line item on your performance tracking to give yourself some sense of the click to call contribution to your ROI. Want more information regarding click to call tracking? Below are some quick links to help. Google: About Call Extensions Google: About Phone Call Conversion Tracking Google: Track Calls to a Phone Number on a Web Site Search Engine Land: Mobile Traffic Report
Do you have a business question? We'd love to hear your questions and topic ideas. for future Q&A articles. Send your suggestions to buzz@queencity.buzz
Whether you need legal advice or representation, Alexander Gatzoulis is the attorney you want in your corner. His primary focus is: Personal Injury & Criminal Defense Estate Planning (Wills & Trusts) Real Estate Law (Closings, Leases, Landlord/Tenant) He also handles small business law and contracts, as well as civil disputes. In addition to six years of private practice, Alex has more than six years experience as a county attorney, which gives him a strong, well rounded background in many facets of law. To schedule your consultation with Attorney Gatzoulis please call 603-682-5459 or send him an email agglawoffice@gmail.com
Why should I add call extensions?
Google
Want an easy method to increase your Google Adwords conversion rates? Here is a quick and easy suggestion. Try adding a call extension to your ads. By DARYL EAMES, NEW ENGLAND WEB STRATEGIES
Dayrl Eames is an inbound marketing professional specializing in lead generation and lead nurturing via paid search, email marketing, and marketing automation tools. As well as CRM mining & management, sales tools & processes, and performance tracking & reporting. For more information about maximizing your marketing dollars with paid search please visit NewEnglandWebStrategies.com.
ccording to CEIR, the Center for Exhibition Industry Research, 81% of conference attendees have buying authority. That is why exhibiting is usually the first thing that comes to mind when you consider participating in an industry conference or other trade event. The challenge is that exhibiting can be very expensive and result in a less than expected return on investment (ROI). When you add up the cost of a booth purchase or rental, shipping costs, signage, collateral, tchotchkes, and all the other materials you will need, one event could run into tens of thousands of dollars. What is often overlooked, and can actually provide a greater return, is the opportunity to speak at the conference. The educational value of the speaker sessions is often one of the key factors in determining which events a company will encourage their employees to attend. For you, it can be an important and often no cost (or low cost) way to generate new business. Here are 3 types of speaking opportunities for you to consider: 1. It's free. Just pick a topic and let them know you want to speak Many conferences open the opportunity to speak to anyone who has expertise in the topics they have chosen to focus on during the event. You probably already have a list of conferences or trade events that are most important to your business. Review each event’s website to see if they include a Call for Speakers and are accepting speaker submissions. Depending on the size of the event, the first request for speaker submissions could be made public up to 8 or 9 months before the event takes place. The speaker section of the website should include a list of the educational topics which will be presented at the conference. Select a topic on which you are an expert and prepare your abstract - a two-paragraph overview of what you will speak about and what the attendees should expect to learn from you. The requirements vary from conference to conference so be sure to follow their instructions. Your abstract will need to be submitted by the deadline posted on the event’s website. Deadlines are usually 4-6 months before the event takes place, so the selection committee has time to review the submissions and choose the speakers. Remember, your session should not be a sales pitch. Providing education and insights on your topic of choice will position you as a thought leader and encourage attendees to see you as the one with whom they should do business. Leave the hard sell at home. Check the fine print: Before submitting an abstract for yourself or another member of your team, it is important to be sure that your proposed speaker will actually be able to attend. Some conferences will allow you to substitute the speaker you originally submitted for someone else if they can not attend. Other events will not allow this and could eliminate your session completely, replacing it with another company and topic if you try to switch speakers. 2. Pay to play Some conferences or trade events incorporate a speaking session into their exhibitor or sponsorship packages. Their sales department knows that you want to speak at their event and they will include it to entice you to spend more money on a larger booth or expensive sponsorship. If, and only if, you are considering this event anyway and would purchase a booth or sponsorship because it is important to your business, then this is a good opportunity to get extra exposure for yourself and your company. But, do not jump at the opportunity if it is not an event that you already see value in. 3. By invitation only. Every industry has a few targeted events, such as a supplier-partner conference, where the opportunity to speak is by invitation only. If you resell products or services from a supplier who is hosting an event and you have not been approached to speak, discuss your participation with your primary contact or reach out to their marketing team. You may not be given your own speaker session, but you may be asked if you would like to participate in a panel discussion with other vendors, customers or partners. It never hurts to ask. This is just one example of an event which may be appropriate based on a company’s line of business. What events are important to your company? The Bottom Line If you have considered participating in a conference or other trade event in the past but dismissed it as too expensive, speaking at the event is a cost-effective way to get in the game and increase your ROI by closing new customers, building lasting business relationships and so much more.
How to Grow Your Business By Speaking At Conferences
Too good to be true?
A
How would you like to decrease your marketing costs while increasing the return on your investment? Speaking at industry conferences and trade shows is a great way to create visibility, expand your reach, and show your expertise. And in many cases it's FREE! By LISA MASIELLO, TECHMARC LABS, INC
Lisa M. Masiello is an award-winning B2B marketing executive and advisor to the IT services industry. She is currently the Chief Marketing Officer and Founder of TECHmarc Labs, Inc., a B2B strategic marketing firm helping MSPs, ISVs, VARs, data centers and other IT service providers drive sustainable growth. We specialize in marketing strategy, reseller channel optimization, and lead generation programs for New Hampshire's technology companies. Contact Lisa Masiello at 603-521-0015 or lisa.masiello@techmarclabs.com. Visit us at www.techmarclabs.com .
Looking for a trade show or conference? Check out: 10times.com Balluun Directory
Providing education and insights on your topic of choice will position you as a thought leader...
Stand out from the crowd and take your communication skills to the next level with free classes and budget-friendly workshops from the Nackey S. Loeb School of Communications. By PAT HAMMOND, QUEEN CITY BUZZ
6-Week Fall Classes Start September 12th
If You're Spending a Bunch of Time Posting on Facebook...Read This First.
877.706.0997 | sc-nh.com
Strong communication skills are always required...
When was the last time you saw a job posting that didn't say "strong communication skills required?" The ability to communicate effectively has always been important, but thanks to technology, we now live in a 24/7 world where communication has expanded far beyond traditional newspapers, letters and phone calls from the landline in your kitchen. The internet has radically changed the speed and way we communicate information. Stay on top of today's trends by learning the key elements of a good story, how to frame a compelling photograph, and how to combine photos, audio, and video to create dynamic videos and presentations. Stand out from the crowd and take your communication skills to the next level with these free classes[1] and budget-friendly workshops from the Nackey S. Loeb School of Communications. The 6-week Fall Session runs Wednesday, September 12th through October 17th and includes classes on writing, photojournalism and photo editing as well as videography. Creative Writing, Beyond the Basics – Stacy Milbouer, Tom Long (5:30 PM -7:00 PM) Published authors Stacy Milbouer and Tom Long "will give you not just the skill, but the confidence to express yourself in words." Photoshop Elements 12: Beyond the Basics – Debi Rapson (5:30 PM - 7:00 PM) ($50) This course builds on the skills learned in Photoshop Elements 12: The Basics and includes keyboard shortcuts, use of filters and layers, as well as an introduction to special effects, and the difference in print vs. web graphics. Cost: $50 Video Production – Michael Johnston (5:30 PM - 7:00 PM) Add the power of video to your website, presentation or family gathering. This class will show you how to combine "moving and still images with the sounds of a location, interviews and commentary." Photojournalism – Geoff Forester (7:00 - 8:30 PM) Do you want to tell powerful stories? Use pictures. Photographer Geoff Forester will teach you the secrets of how to identify the elements of a great photo and use your camera to tell the story. Writing Memoirs – Carolyn Choate (7:00 PM - 8:30 PM) Learn how to bring your anecdotes and adventures to life with a first-person perspective that shows the humor, emotion and challenges you faced along the way. News Writing: Real, Not Fake – Mark Hayward (7:00 PM - 8:30PM) Union Leader reporter Mark Hayward will teach the basics of modern news writing including breaking news, government, and politics. This course will also cover how to "quickly and accurately research and write news stories." Is your schedule too tight for 6-weeks of class? How about a one-day workshop? Led by experienced local experts, Loeb School's one-day workshops feature a diverse selection of journalism and communication topics. All workshops are offered at a very affordable $50 and offer an excellent opportunity to get training and hands-on experience from expert instructors. September 7 - Public Speaking - Andrea Bard (9:00 AM - 3:00 PM) ($50) UNH Professor Andrea Bard will lead this one-day workshop designed to help students develop better oral communications skills. Students will give multiple presentations and receive constructive feedback on areas such as "eye contact, nervous energy, organization, use of audiovisual aids and managing difficult questions." September 21 - Social Media for Business, Beyond the Basics – Christine Halvorson (9:00 AM - 3:00 PM) ($50) Whether you're a small business owner or simply the person tasked with managing your office Tweets, this workshop will help business owners manage social media and video marketing. October 13 - Nature Photography Workshop – Geoff Forester (9:00 AM - 3:30 PM) ($50) This workshop includes hands-on training for taking nature photographs including tips and tricks for taking pictures and an overview of how to edit them in Photoshop. The workshop also includes a field trip where students will take photographs. October 20 - Media Boot Camp – Mike Nikitas (9:00 AM - 3:30 PM) ($50) Learn the basics of how to work with the media. How to get noticed by journalists and editors to make sure your message gets heard. Learn how to create a clear, coherent message, choose the right platform (print, radio, tv, etc...), and understand what reporters look for in a story. For more information about the Nackey S. Loeb School of Communications, please visit their website http://www.loebschool.org/ or give them a call (603) 627-0005
Reference: 1. Photoshop Elements: Beyond the Basics is the only class on the current schedule with a fee ($50 each). Workshops typically run $50, though the Student Journalism Workshop is free. Please visit the school website for details: http://www.loebschool.org/application-form.asp
One-Day Workshops
No time to write? No problem! I've teamed up with the fabulous Lisa J. Jackson from writeyourwaynh.org to bring "Your Words, Only Better" to Flackery! Lisa will interview you about your business and story idea then craft it into a written article featuring your ideas and expertise. No struggling to find the right words No issues finding the time to write No excuses! Not only will the article be included in Flackery, this is original content you can share with clients, on your website & social media! The cost is $175 for NH Business Directory members and $250 for non-members and availability is limited.
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Cover Photo by Ben White on Unsplash p. 3 Photo by rawpixel on Unsplash p. 7 Photo by Bruno Ramos Lara on Unsplash p. 9 Photo by Hunters Race on Unsplash p. 17 Photo by rawpixel on Unsplash p. 21 Photo provided by author p. 22 Photo by Berkeley Communications on Unsplash p. 26 Photo by rawpixel on Unsplash p. 28 Photo by rawpixel on Unsplash
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Allegra Boverman Photography
Portraits
p. 30 Photo by Andre Hunter on Unsplash, p. 31 Photo provided by author p. 34 Photo by Carlos Muza on Unsplash p. 39 Photo by rawpixel on Unsplash p. 41 Photo by rawpixel on Unsplash p. 43 Photo by Edho Pratama on Unsplash p. 45 Photo from pixabay p. 50 Photo by rawpixel on Unsplash p. 55 Lahore Wildlife Park photo from Atif Gulzar (gul791) on freeimages.com
Business & Industrial Photography
Editorial - News, Features
Let me tell your story
Special Events - Conferences, Galas, Etc...
It's hard to muster the effort for mediocre goals...
Business Rule #27: Dream Big