03 What is drifting?
05 About us
06 Overseas Events
07 European Series
13 The Experience
14 Word from CEO
What is Drifting ?
Drifting is the world's fastest growing motorsport. and the third most followed one in the world.
Born in Japan and established as a sport by Keiichi Tsuchiya in the 80s. It has since then evolved into a worldwide competitive sport that challenges each driver's ability and vehicle control. Involving some of the world's most powerfully tuned cars, drifting represents extremely exciting new age in competitive motorsports.
By working with the creator himself, Keiichi Tsuchiya, Drift Kings strives to be the reference of International professional drifting.
Drifting is the World's fastest growing motorsport.
Born in the Japanese mountains and established as a sport by Keiichi Tsuchiya in the 80s. It has since then evolved into a worldwide competitive sport that challenges each driver's ability and vehicle control. Each driver's technique is scrutinised by judges according to the speed, angle, line and showmanship taken through a set of corners. Involving some of the world's most powerfully tuned cars, ranging from 600bhp to 1000bhp, drifting represents extremely exciting new age in competitive motorsports.
By working with the creator himself, Keiichi Tsuchiya, King of Nations strives to be the reference of International professional drifting.
Due to increasing demand, we then established four series: Pro, Pro2, Queen and Touge series.
We extended to the Middle-East, Australia and Brazil. This is it: the World Series is on!
Held at a Belgian circuit, the first edition attracted 25 drivers from all over Europe.
A huge milestone for such a young motorsport, it's now time for us to make a (r)evolution!
After our success within Europe, we decided to create our own Asian series.
Formerly named “King of Europe”, all of our international series shall now simply fall under one unique title - “Drift Kings”.
We are recognised as one of the world’s leading professional drifting championships, providing platforms for drifters to compete in multiple events around the world. Attracting some of the sports top teams across the globe, we are consistently engaging high numbers of spectators at events. We boast the youngest roster of drivers and also have the fastest growing fanbase of any drift championship.
Drift Kings: Nations is the ultimate platform for drifters throughout the world in 2020.
With official rounds held across Europe and Asia, no other competition is going wider and larger than this!
Drivers from across the globe attended our events last year, demonstrating the demand for our property both in Europe and abroad.
The first official series in Europe since 2005, Drift Kings: Europe, is now widely recognized as the professional drifting championship on the European continent.
Open to top-level drivers and run over seven rounds, the European Pro Series is the ultimate prize for drifters. This is the beating heart of Drift Kings.
Our visibility within the press gives our partners the opportunity to reach out to a huge potential fanbase.
Hosting worldwide events allows us to reach a substantial quantity of local press outlets as our events are featured in the national press for the majority of events on our calendar.
Considering we run in excess of twenty events every year across the globe, we have an amazing collection of features in various national and international magazines, providing the perfect opportunity for additional promotion for our sponsors and series alike.
Drift Kings has been reaching millions of fans worldwide since 2005. Over one million fans are connected with us on our social media networks, with additional fans via livestream and media partners’ pages. Last but not least, with 9 international events planned, 50,000 spectators overall over the season is a realistic target.
Drift Kings constantly strives to improve the ROI of its partners by maximising visibility via our constantly growing communication channels. We display branding on the track and in prominent locations on every car within the series. We also use branding throughout our videos, TV shows and social media.
Logo on Website, Photos, Videos,
Livestream and All Promotions
Livestream Video Commercial
Custom Video Production
Social Media Promotion
Premium On Site Trade Booth
Drift Kings offers a number of unique sponsorship opportunities enabling partner brands to tap into the correct market they are chasing. With the high number of events which we are promoting worldwide, we are able to offer packages split into categories.
Visibility on Race Cars
and on track with Banners Flags
Photos, videos, live and stories
Videos and livestream
Drift Kings delivers an exclusive experience, combining the atmosphere of professional racing, the excitement of a real show and the permanent action on the track! Our fans can experience it live from the racetrack or through our online unified channels:
Photos, videos and livestream
Michael Henri Procureur
Drift Kings Founder & CEO
We are an independent, privately-owned company. Our culture is far-removed from any short-term logic and is very much about building solid plans since 2005 with our global team of highly professional and knowledgeable individuals. Through their hard work, passion, dedication and perceptiveness, we continuously deliver professional events.
A word from CEO
Head of Communication & Motorsport
Drift Kings has demonstrated a very impressive rate of development and now, with the series becoming global, it provides us with additional access to key markets and additional customers.
pictures by tof asphalte, eyedea media and dgp media
King of Europe Ltd
10 Eliezer Kalev