of companies deal with off-brand content.
*Please note: all statistics were gleaned from the Lucidpress brand consistency report.
of organizations are creating more content than the year prior.
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Communicating with existing customers
Following the spirit and publication of our 2016 report, the recently updated State of brand consistency — 2019 features a collection of responses from over 200 constituents to aid readers in ascertaining the impact of brand consistency.
Brand consistency is an integral aspect of building relationships with current and future customers.
Most brands struggle to maintain brand consistency.
If the brand was consistent, revenue would increase by:
Creative teams will continue to receive a barrage of content requests while a majority of teams deal with content backlogs.
Over 60% of brands believe maintaining a strong, consistent brand is important when generating leads and communicating with existing customers.
The state of
Brand consistency significantly increases revenue.
Empower your team to create content—and stay on-brand.
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