A Few MUST READS in this edition: Our interviews with our FC & Trainer of the Year; President's Message - Keys to the Success of Your PT Depart in 2020; & Marketing - Annual PT Marketing Plan
Prepare, Equip & Track In writing and collecting articles for this issue of PFP News as well as conducting interviews with our 2019 PFP Fitness Consultant and Trainer of the Year, these were the recurring themes! It has become cliche to set goals for the new year. Reality is, however, that to achieve your greatest success in 2020, you must: Plan by setting goals & prepare to meet them using predictable systems; Equip yourself and your team with the most valuable resources available; and then Track your progress along the way, tweaking your approach as necessary to most closely approximate your goals. These actions, however, are not only to be taken in January. They must be ongoing. Every month should be like your new year - a time for reflection on the past month and a time to plan, prepare, equip and track the next one. The key to success in 2020 is not a great start to the year - it is a great start and finish to every month! The keys to success in 2020 are: Persistence & Consistency!
Issue No. 4 Jan 2020
PFP NEWS
The key to anyone's success is doing first things first! In terms of managing a fitness club business, that means prioritizing your people first and scheduling meetings with your team well in advance. Once these meetings are scheduled, NOTHING should get in the way of these appointments! Stephen Covey discusses this in his book The 7 Habits of Highly Effective People. There are 2 points I want to make relating to your people and meetings to ensure your success in 2020. This month I had the opportunity to lead a personal training meeting for one of our PFP client clubs to set goals for January. The club has a staff of 8 Personal Trainers and yet only 2 attended the meeting with our new Fitness Director. This low turnout was a result of the club having 6 part time Trainers. In fact, a couple of the part time Trainers only have 2 to 3 clients and they have been training them for 4-6 years. They have not taken on any new clients for several years. This brings me to my first point. To have an increasingly profitable and service-oriented PT Department, you must have full time Trainers who are available for members, all staff meetings and ongoing training and support. In speaking with the Fitness Director of this particular club, we decided to implement a policy in which all club Trainers must provide the club with a minimum of 15 hours per week. Trainers must provide set hours of availability and book their available sessions into PFP Track 6 months in advance to be hired or to stay on board with the club. In order to create a personal training culture, a successful team environment and to be able to deliver on your core values, your club must have a group of Trainers who spend time together, who are available for weekly and monthly meetings and who can meet with their Fitness Director to discuss demos, renewals and strategies to allow them to be successful. This brings me to my second point: The success of your PT Department is based on regular monthly, weekly and daily meetings with your Personal Training team. By now, you should have scheduled your 12 monthly PT Department meetings for 2020 to which attendance is mandatory for Trainers and Fitness Consultants. These meetings should be scheduled on the last week of the month - for example, the last Saturday of every month is what the Fitness Director and I chose for the facility discussed above. The meetings should include a review of last month's performance, a handing out of bonuses to FCs and Trainers who hit their goals, goal setting for the upcoming month using our excel PT Department Monthly Goal Planner (which you will find on our website in our Client Portal), a technical educational session led by a Trainer or a Fitness Director, and a discussion on upcoming certifications, seminars and CECs. Meetings should be about 90 minutes in length. In addition, the Fitness Director must review the club agenda every evening to prepare for the following day and plan meetings with Trainers and FCs prior to or in between their appointments. The Fitness Director should be aware of which clients are coming up for renewal, which individuals have PT Demos or Member Assistance Sessions and how many Fitness Consultations are scheduled. The FD can discuss strategies with the FC and Trainers to help convert these appointments and can make themself available to help with the sale. Sales targets should be created for both the day and the week and staff should be made aware of where they are in terms of percentage to goal. These are the keys to your success as a Club and as Fitness Directors, Fitness Consultants and Trainers in 2020! Happy New Year!
| Jeff Russo
"Once these meetings are scheduled, nothing should get in the way of these appointments!"
Attention: Club Managers, Fitness Directors & Owners.
President's Message
The Key to the Success of your PT Department in 2020!
"Putting first things first means organizing and executing around your most important priorities. It is living and being driven by the principles you value most, not by the agendas and forces surrounding you." -Dr. Stephen R. Covey
"If you fail you plan, you plan to fail." - Tom Cardew, 2019 PFP Trainer of the Year
January
February
We Pay You To Work Out In Appreciation Letter
Gen Pop Member
3 Month Door Hanger
March
April
Thank You Card w/ G/C PT Demo Day
Miss Guest PT
Promoter Postcards Turn Back The Hands of Time
May
June
Members Only Value Pkg
Member
G/C w/ Guest Register Train The Trainer Day
July
August
I've Been Assessed
PT
Body Fat Display
September
October
30 For 30 Postcards We Miss Your Smiling Face G/C w/ Guest Register
Gen Pop Ex Mem Miss Guest
Resolution Cards PT Demo Day
Gen Pop PT
November
December
Black Friday
Holiday Gift Guide Moonlight Madness
Member PT
Ongoing
VIP Gift Membership Corporate Outreach
New Mem Corporate
Gen Pop
Gen Pop Ex Memb
If you have not already created an annual marketing plan for your facility for 2020, make that your priority! It is not too late. Preparing any successful marketing campaign requires detailed planning - it requires the creation of an attractive offer, the design of marketing pieces and gathering of promotional materials, it often requires in club promotion as well as external promotion and it requires a plan for how to handle a prospect - be that a prospective member or a prospective PT client - when they attempt to take advantage of your offer. All of these preparations must begin far in advance of the launching of the campaign to ensure your campaign occurs when it is most beneficial to the club. Too often, we are contacted a few days before Black Friday by clubs who at the last minute decide that it would be a good idea to run a Black Friday campaign or we are contacted in the first week of December by clubs wanting to know what type of Holiday campaign they should promote. In all of the cases, it is too late! Planning for time sensitive campaigns must begin a minimum of a month prior to the desired launch to make sure that the club is prepared, the campaign is run professionally and valuable time that the promo should be running is not lost. As well, I have outlined in our PFP Guide to Fitness Club Marketing (available in the Client Portal of our website) the various groups to which your club should be marketing to on a regular basis. The groups include various types of non members (for example, the general population and former members) and members. The absence of an annual marketing plan will guarantee that you are missing some of the groups you should be marketing to if not the entire year, than for seasons. Fitness facilities are extremely busy businesses with multiple profit centers. It is inevitable that you will get distracted with operations and fall behind in your marketing if you are not working your annual plan - this results in vital potential revenue being left on the table! As reinforced by our Personal Trainer of the Year Tom Cardew in his interview "if you fail to plan, you plan to fail." PFP Consultant and 212 Fitness General Manager Jen Poljacik insists on an annual marketing plan for her facility. In addition to a visual plan like the PFP sample shown opposite, she includes a detailed breakdown of each campaign in her plan. For example: In our PFP Guide to Fitness Club Marketing (which can be found in our Client Portal), we also provided extremely detailed breakdowns of every aspect of each campaign. These breakdowns include detailed explanations of how to handle prospects when they come in, how to enroll them on this particular promotion and how to follow up with them if they do not take advantage of the promotion on their first visit. These details should always be spelled out clearly because the last thing you want is to spend money on a campaign only for it to fail because your club staff are not adequately informed of the particulars of the campaign and do not know how to convert prospects when they come in on the promo. It is important for your club to have an annual plan for every profit center of your facility. To begin, however, make sure you have one in place for both the Membership Department and PT Department.
|Marketing
Annual Marketing Plan
If you want to achieve maximum profitability in 2020, you MUST have an annual marking plan in place. If you do not have one, you will be scrambling throughout the year, playing catch up and leaving money on the table.
Name of Promo / Event:
We Pay You to Workout!
Date:
Jan 1st - Feb 15th
Description & Details:
If a member works out 12 times in a month, we will send them a check to reward them and let them do it again the 2nd month.
Materials Required:
Poster, Flyer, Screen Ad, Radio, Digital, Social Push, Mailer, Business Card, etc.
Objective:
Get members who really want to join to commit and use the club right away.
Target Audience:
General Population
Goal (Attendance, Revenue, etc)
Enroll 90 members in Jan & enroll 60 members in Feb.
What Will I Find In The Client Portal?
| Client Portal
There is already a great number of resources in our Client Portal and it continues to grow on a weekly basis. For this reason, we have provided filters for you to be able to locate the information you are looking for. To find a particular resource, simply click on Resources. All of our resources will come up. From here, you can simply 'filter by media type' or 'filter by job title.' You may also search for a particular resource title. 1) We have also included a list of all resources for your reference. To access this list, simply go to the Search field at the top right and type in 'resource list.' The Resource List will immediately come up. The list is categorized by position, resource type and alphabetical order. 3) Find the document you are interested in. Right click on the link and click 'Open Link In New Tab.' The document will then open in a new tab keeping the Resource List open in its original tab . This way, you can open multiple documents at once if needed.
The Client Portal on profitnessprogram.com has been live for almost 4 months and while many of you have accessed and begun to take advantage of the wealth of resources found there, many of you have not. You will notice as you read through this newsletter that we refer often to resources that can be found in our Client Portal. You will also notice that our 2020 PFP Fitness Consultant of the Year, Sarah Voet, discusses in her interview in this issue how important the training resources in the Portal were to helping her improve her performance which in turn helped her to win this incredible title. The resources in the Client Portal should be consulted regularly and if you have any questions or would like further clarification on any of the content, contact your PFP Consultant. Your Consultant is always more than happy to discuss these materials with you - they are committed to helping you succeed! What is the PFP Client Portal? It is your one stop portal for all PFP resources. Whether you are looking for sales training, leadership seminars, HR materials, PFP forms or back issues of The PFP News, you will find it here! We have uploaded countless valuable audio and video resources in addition to all PFP support materials. You will find: Training materials - We have included all of our training material to ensure your success whether you are a Fitness Director, Fitness Consultant, Trainer, Membership Coordinator, Owner or any other position within the facility. Our library includes numerous videos, audio files and documents and we are constantly adding to it. HR materials - Whether your are interviewing and hiring a new employee or are reviewing existing team members, you will find valuable HR resources here. These resources include interview forms, materials that help you hire the best candidate, KPIs and resources to help Fitness Consultants, Fitness Directors and Trainers become more successful. PFP Forms - You will find the most recent versions of all PFP forms in this portal and be able to download them immediately. No longer will you need to contact your PFP Consultant to find a form. Forms found here include The 8 Week Member Experience Audit, all business planners and checklists. Marketing materials - Many of the most successful marketing pieces used by our clients can be found here. For each promotion, we have included the promotional piece along with detailed instructions on how to run the campaign. Keep checking this area because marketing pieces are being added regularly. Newsletters - You will find links to all back issues of our newly formatted PFP News as well as the current issue. These are always a valuable resource!
How to Obtain an All Access Pass
A Key to Your Success!
Access to our PFP resources is restricted to PFP clubs and their employees. For this reason, you will need to register and be approved by PFP to gain an All Access Pass to the Client Portal. To register, click on the Client Portal and click register. Complete all information to help us identify you as an employee of a client club (Please include your club name in the Notes section). Upon receipt of your registration, we will approve your access within 24 hours but more likely within hours. Once you have been approved, you will have access going forward. To avoid this initial lag time when you wish to initially access the Portal, complete the registration process now.
How to Find What You Are Looking For
Take advantage of our Client Portal to access valuable PFP resource material that will help you improve your performance!
all access pass
Nostrud iuvaret cu quo, tale probo libris mea ex. Usu an possim democritum.
Fitness Consultant of the year
| Western Racquet & Fitness, Green Bay, WI.
Total Gross New PT Sales: $ 225,052.10 Avg Gross New PT Sale: $ 3,629.87 Sales Closing Percentage: 28 %
What her 2019 Looked Like
| Sarah Voet, Western Fitness Consultant
westernracquet.com
Sarah voet
Sarah Voet, superstar Fitness Consultant at Western Racquet & Fitness in Green Bay, Wisconsin, led all PFP clubs in PT sales in her first year in the role!
Sarah Voet with Ryan O'Connor Western FC Team
Q & A with Sarah Voet
PFP is incredibly excited to congratulate Sarah on becoming 2019 PFP Fitness Consultant of the Year in her very first year in the role! Sarah is the perfect example of how to excel in your position when you attack it with humility and a desire to become the best you can be through study, practice and collaboration! Sarah's Interview below is a must read for anyone in any position who wants to improve their performance and find joy in what they do! First, you are probably wanting to know her numbers. In 2019, Sarah accomplished the following: Although her final totals are outstanding, it is important for everyone to know that her year did not start out very strong. Instead, her success last year was a result of her persistence and commitment to improvement and most importantly, a changing perspective of how she views 'selling PT' (see interview). Sarah didn't have a sales background when she started as a Fitness Consultant in Nov 2018. She received her initial training with PFP Consultant, Anthony Janicas. In her first month as FC, Sarah's closing percentage was 13%. As she found her way in the role, however, and she continued to work with Anthony, she was able to average 17.47 % closing throughout the first half of 2019. In July, Senior PFP Consultant and Owner, Jeff Russo began working with Western and worked one-on-one with Sarah several times during his in club consulting trip. In July, Sarah brought her closing percentage up to 75% and kept it high in Aug at 55%. Throughout 2019, Sarah consistently increased her appointment show ratios, her closing percentages and the average size of her PT packages. Most importantly, as 2019 progressed, Sarah was able to help more and more club members begin to achieve the goals they deserve. Q. To what do you attribute your success as FC this year? Also, is there anyone that helped you along the way? A. I attribute my success to every person who has believed in my abilities as FC. It's been a team effort and Western as a whole has worked tremendously hard to increase our memberships and make sure our members get what they need to be successful in their health. Besides the endless words of support and encouragement, I believe that the prayers I've whispered to God on my way to work each morning have truly guided me in my growth and development as FC. Q. What are your FC goals for 2020 both in terms of sales and service / programming? A. Of course we'd like to increase our sales revenue and number of personal training clients, but right now we're making sure to take some time to celebrate how much we have accomplished as a department and team this past year. The new year has already been crazy busy so it's a great feeling to roll our momentum into the new year as we dream up our next big goals and strategies to accomplish them! A huge part of success is developing our team as well. Now that I've established a rhythm that works for me in my consultations, I have the privilege of teaching and guiding our newer FC, Ryan, in realizing his potential in the role. He already does a super job and to be honest has already gotten me out of a couple of slumps myself, so I'm excited for us to work closer and to see what our 'dynamic duo' for a full year will look like at Western. Q. Obviously you did a kick-butt job as FC in 2020 but is there any area of your position that you feel you could still improve? A. I am far from being the perfect FC. There are many areas I need to improve on, but the most important one for me is to utilize my resources. I recommend all FCs take advantage of their PFP Business Consultant and the Pro Fitness Program Client Portal not once, but often. I started making more sales after conversations with Jeff Russo and going over the readings and recordings in the portal. These resources are not meant for one-time usage. From my experience, it's important to make time to reflect on the areas of my consultations that don't flow as well as I'd like and to either consult Jeff about them or review the portal resources and other sales books I have. Easier said than done with how busy we get, but definitely something that works. Click here to sign up for the Client Portal if you have not already done so! Q. What advice do you have for other FCs (or any other fitness professional for that matter) who have difficulty with sales or with the 'idea' of sales? A. I struggle with rejection. Besides the 'slimy' or 'manipulative' stigma that is often related to salespeople, I initially defined the FC role (AKA personal training salesperson) as an opportunity to be rejected. I was scared and uncomfortable and way out of my league. I wasn't a salesperson and never wanted to be viewed as a person with a secret agenda. The truth is, our members are the ones with the agenda. They actually want to get healthier and sought out our gym to accomplish that. Once I realized that FCs and our members ultimately want the same thing, it made it easier for me to relax during the consultation and to deliver the education and exercise prescription without feeling sales-y. A few things that have helped me tremendously over the last year are the countless opportunities I get to practice and test out various ways of conducting the consultation, forcing myself to exude a humble confidence in my prescription, learning to view even a PT demo as a win, and not obsessing over the oh-so-close sales because what I've learned is that they just weren't ready in their heart. If you truly did your duty as FC to educate them on the steps needed for their success in health and fitness, when they are ready, they will come back. Q. Do you see yourself as a 'salesperson'? A. I'm just a Midwest girl trying to give people the healthy body they deserve. Sarah has a Bachelor of Science degree from UW - La Crosse with a Major in Community Health Education & Health Promotion and a Minor in Nutrition.
" I wasn't a salesperson and never wanted to be viewed as a person with a secret agenda. The truth is, our members are the ones with the agenda. They actually want to get healthier and sought out our gym to accomplish that. Once I realized that FCs and our members ultimately want the same thing, it made it easier for me to relax during the consultation and to deliver the education and exercise prescription without feeling sales-y. "
Tom Cardew, Personal Trainer at RiverValleyClub in Lebanon, New Hampshire, completed more training sessions than the more than 600 other Trainers in the Pro Fitness Program earning him 2019 PFP Trainer of the Year! upped her game this summer to achieve an average closing percentage of 61% as a result of her willingness to learn and get better at what she does.
What his 2019 Looked Like
rivervalleyclub.com
| River Valley Club, Lebanon, NH.
| Tom Cardew, River Valley Club
Personal trainer of the year
Total Sessions Trained: 2016 Total New PT Gross: $ 25,645 Total Renewal PT Gross: $ 102,443
tom cardew
Q & A with Tom Cardew
Pro Fitness Program is proud to award Tom Cardew 2019 Trainer of the Year! Tom's success is rooted in his dedication to his clients' and his club's goals as well as his humility and love for what he does. Here's what Tom did in 2019: Tom has gradually built a full time career in training over the last 6 years. He began work with RVC in January of 2014. In his first year, he worked in multiple departments and raised his hand for anything. He was willing to do whatever was required whether that be cleaning equipment on the fitness floor or taking calls at the front desk. He soon decided that he wanted to pursue a career as a Personal Trainer and completed his certification allowing him to begin training clients in his 2nd year with the club. His desire to do what was required was again demonstrated in his willingness to take on any client and work the PFP system to build his clientele. Key to Tom's being able to complete so many sessions in 2019 was that he made himself available. A Trainer can only establish a successful full-time career if they are available to take clients. Importantly, evidence of his popularity and ability to both inspire his clients and help his clients achieve great results is his outstanding renewal rate and his renewal PT gross. In fact, Tom's renewal PT gross was approximating half of what our FC of the year (see previous page) generated. His success in this area demonstrates what a tremendous contribution Trainers make to the ongoing success of a PT Department through a focus on results and relationships - which ultimately is what sales really is. Q. To what do you attribute your success as a Trainer this year? Also, is there anyone that helped you along the way? A. It is a disciplined process to maintain my physical health and peace of mind, as well as a disciplined process to maintain the quality client experience throughout the year. Without the support of my work family, at our world class facility, it would not have been possible. Q. What are your Trainer goals for 2020 both in terms of service / programming and sales? A. To maintain a high level of service to my clients and to continue to help my clients achieve and exceed the goal that we set together. Q. Obviously you did a kick-butt job as Trainer in 2020 but is there any area of your position in which you feel you can still improve? A. As a Trainer, I am always looking to educate myself on movement. Q. What advice do you have for other Trainers (or any other fitness professional for that matter)? A. To be prepared. It's cliche to say, but if you fail to plan, you plan to fail. when you are first starting out, say yes to every client. Q. How do you approach PT renewals? Do you believe you have any difficulty with sales or with the 'idea' of sales? A. If they like the product then they renew themselves. If I continue to help my clients reach and exceed their goals, they come back without any question of sales. I believe my renewals are a direct reflection of the experience that they have during our training sessions. Q. Do your see yourself as a 'fitness business professional'? If so, what does that entail? A. Yes, absolutely - everyday as Trainers, we dedicate ourselves to help improve peoples' lives, deliver results and develop relationships. Tom is a NASM certified Personal Trainer with 6 years of training experience. Strength, conditioning, and aesthetics are his specialty. He takes an individualized, results-driven approach with each of his clients.
Every month, Al writes a blog to highlight outstanding achievements from clubs that utilize the Pro Fitness Program for their new member on-boarding process and 1 to 1 PT program. We include one of Al's blogs in each issue of the PFP News.
| Al Tassel, PFP Consultant
Al's snapshot
Throughout 2019 Western Racquet & Fitness (Green Bay, WI) received considerable exposure as the 45-year-old club was in the midst of their best PT revenue year ever. Since 2016 the family owned and operated 2200-member facility has been laser focused on increasing PT revenue via the Pro Fitness Program. The higher PT penetration numbers have subsequently led to improved retention and also a higher percentage of referrals from satisfied members. They have experienced 73% growth PT sales in 2 years which is nothing short of incredible! 2017: 492 memberships – 249 PT sales - $468,000 in PT sales 2018: 526 memberships – 314 PT sales - $593,000 in PT sales 2019: 630 memberships – 381 PT sales - $809,000 in PT sales Additional highlights from 2019 are as follows: - $2006 avg. package price - 80% show ratio on secondary appointments - 37% conversion on secondary appointments
“Increasing our PT sales by over 70% in just 3 years didn’t happen by accident. The buy-in and effort from our entire team has been incredible because the program works. Both the business and staff are making more money than ever and the members have a structured and proven program that ensures we are with them every step of the way. The in-club training provided by the PFP is invaluable and an ongoing part of our success and our goal is to top 1 million in 2020.” - Alex Awve, Fitness Director, Western
Western Tops $800K in PT in 2019 on PFP!
Gold's Gym, Linglestown, PA.
"I suggest you assign this task to one individual who can act as a PFP Ambassador."
Q & A
Every newsletter, a PFP Consultant answers your questions. If you have a question, please submit it to stacyc@profitnessprogram.com with the subject line 'Q & A'.
| with Jeff Russo
Q. We are struggling with tracking and managing the Client 8 Week Experience. What is the best way to do this? A. Many of our clubs have assigned this responsibility to their Fitness Consultants or Membership Reps. None of them have been very successful in managing this over any extended period of time. Because this is imperative to the success of your program, I suggest that you assign this task to one individual who can act as a PFP Ambassador. Their job is to follow up with all new consultation clients and ensure that the clients receive an Initial Consultation, PT Demo, Member Assistance Session and follow up consultation within 8 weeks. This requires conversations with Trainers and Fitness Consultants, confirmation of appointments and the completion of our 8 Week Client Experience Tracking Sheet. Q. What are the most common phases of a periodization program that I can most often prescribe to a new client? A. Obviously every client's physical limitations, levels of fitness and goals are different so it goes without saying that not all prescriptions can be identical. However, for the majority of fitness club members who do not have any major injuries, health risks and have a similar goal of losing weight, increasing energy, strength and mobility, you can be comfortable prescribing the following 4 phases: 1) An Anatomical Adaptation Phase (conditioning, corrective foundation) - to help the client with education, technique, correcting imbalances, strengthening connective tissue and joints and in general, providing a solid foundation to build on. 2) A Hypertrophy Phase (muscle building) - to increase muscle mass and basal metabolic rate. 3) A Muscular Endurance Phase (fat burning) - to improve conditioning and to efficiently use the increase in lean muscle tissue from the previous phase to burn body fat and to tone and condition. 4) A Maximum Power Phase (speed, agility, mobility) - to effectively help a client function better in everyday life activities through improving movement patterns in all 3 planes of motion. There are of course other phases of training including a maximum strength phase that would definitely be prescribed if someone's goal is to become more powerful for sports or work related activities. For more detailed information on how to prescribe these phases and how to explain them, visit the PFP Client Portal and look up Periodization Powerpoint.
"The PFP hs far exceeded our expectations. This program has given us an incredible system to drive PT sales, recruit and retain new trainers with their progressive pay plan, and bottom line get more members investing in training. Thanks MaryBeth. We re glad to be with you and PFP" " - -Jay Chadney, Owner, West Coast
| West Coast Fitness Portland, OR.
2019 was West Coast's first full year with PFP and in that time, they were able to increase their PT revenue an incredible 178%. Prior to starting with PFP, their best year for PT sales was $88,000 - in 2019, they did nearly $245,000!! Their PFP Business Consultant, MaryBeth Bradley could not be more happy with their performance. "We all know that the first year with PFP entails the greatest learning curve. West Coast's huge increase in PT revenue in Year 1 is a great accomplishment! We are really looking forward to what they can accomplish in Year 2 now that they've got the basics down."
PFP would like to congratulate West Coast Fitness in Portland, OR for and incredible first year with the program!!!!
West Coast owner, Jay Chadney (seen lower right) is very happy with their 2019 performance.
congratulations
Ph. 416.252.5700
Spark Fitness & Tennis Club in Andover, MA. is approximately 80,000 sq ft and has a current membership of 800. PFP implementation began in Sept.
profitnessprogram.com
stacyc@profitnessprogram.com
welcome
PFP Consultants Al and Sharon Tassel had a very busy Fall of 2019, traveling and doing in-club consulting for our 2 newest PFP clubs: Spark Fitness & Tennis Club and NRG Lab Fitness Center.
Toronto, ON
NRG Lab Fitness Center in Mansfield Crossing, MA. is a 20,000 sq ft facility with a membership of 2000+. In-club consulting took place in Nov.
Pro Fitness Program is excited to welcome these 2 clubs to our PFP family. We are looking forward to watching their PT Departments grow and increase PT revenue while helping to provide full time careers for their Consultants and Trainers!