interview with jesu segun
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by Roxy Cotton
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interview with Jeus sagun
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WRITTEN BY: Roxy Cotton
24 carat gold phone case
I Love this brand with a passion (being a rock chick and all) if I could put the look into words I would describe it as "Classic African Rock". I also love the cultural side, background story and Andrews drive and passion, which comes across so well in the overall detail of the finished product.
quote by Roxy Cotton
love this brand with a passion (being a rock chick and all) if I could put the look into words I would describe it as "Classic African Rock". I also love the cultural side, background story and Andrews drive and passion which comes across so well in the overall detail of the finished product.
caught up with Creative Director Andrew Mackenzie, at 'Hide' in mayfair London to talk about the background of his company 'Jesu Segun'. I was most intrigued to find out what the story was behind the 'Mask' as it were, (plus obviously my obsession with soes!!!!) and where his inspiration came from regarding the brands design! I felt vernoured as Andrew just touched down from Ghana and came straight to meme for our interview! He explains how he was in Africa over seeing his new (and first) flag ship store for Jesu Segun.
jesusegunlondon
I caught up with 'Creative Director' Andrew Mackenzie, at 'Hide' in Mayfair London, to talk about the background of his company 'Jesu Segun'. I was most intrigued to find out what the story was behind the 'Mask' as it were, (plus obviously my obsession with shoes!!!!) and where his inspiration came from regarding the brands design? I felt very honoured as Andrew had just touched down from Ghana and came straight to meet me for our interview! He explains how he was in Africa - overseeing his new (and first) flagship store for Jesu Segun.
Creative Designer Andrew Mackenzie pictured right
caught up with Creative Director Andrew Mackenzie, at 'Hide' in mayfair London to talk about the background of his company 'Jesu Segun'. I was most intrigued to find out what the story was behind the 'Mask' as it were, (plus obviously my obsession with shoes!!!!) and where his inspiration came from regarding the brands design! I felt very honoured as Andrew just touched down from Ghana and came straight to meet me for our interview! He explains how he was in Africa over seeing his new (and first) flag ship store for Jesu Segun.
Jesu Según London, is now dressing high profile celebrities such as Rappers TI and 50 cent, the cast of stranger things and heavy weight champion boxer David Hayes to name a few. Andrews customers love the unique element that the brand brings - with a "back to basics" bespoke personal touch. Every pair of shoes are hand made and hand painted, you can even have your initials painted on the side. Andrew even gets flown all over the globe to hand deliver the works of Art (you don't get more bespoke than a visit from the boss!!!!).
Jesu Según London, is now dressing hihprofile celebrities such as Rappers TI and 50 cent, the cast of stranger things champion boxer David Hayes to name a few. Andrews customers love the unique element that the brand brings - with a "back to basics" bespoke personal touch. Every pair of shoes are hand made and hand painted, you can even have your initials painted on the side. Andrew even gets flown all over the globe to hand deliver the works of Art (you don't get more bespoke than a visit from the boss!!!!).
The shoes were presented as a work of Art on the catwalk at New York Fashion Week this season.
the "holy grail" of foot wear
Models "backstage" with the famous mask. I commented that the show resembled a film sequence from 'eyes wide shut'.
Jesu Según London, dresses a host of high profile celebrities, such as - American Rapper and Actor 'T.I.' American Rapper '50 cent', the cast of Stranger Things and Heavyweight British Champion Boxer 'David Haye' to name a few. Andrews customers love the unique element that the brand brings - with a "back to basics" bespoke personal touch - inspired by tradition. Every pair of shoes are hand -made and hand -painted, you can also have your initials painted on the side. Andrew occasionally gets flown all over the globe to hand-deliver the works of Art! (you don't get more bespoke than a visit from the boss!!!!).
Jesu Según London, is now dressing high profile celebrities such as Rappers TI and 50 cent, the cast of stranger things and heavy weight champion boxer David Hayes to name a few. Andrews customers love the unique element at bd brings - with a "back to basics" bespoke personal touch. Every pair of shoes are hand made and hand painted, you can even have your initials painted on the side. Andrew even gets flown all over the globe to hand deliver the works of Art (you don't get more bespoke than a visit from the boss!!!!).
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Aenean feugiat pharetra dolor, in dictum mi sollicitudin sit amet. Nam id rutrum leo. Aenean consequat convallis orci, ultrices consequat augue scelerisque id. Etiam egestas, ipsum ac tempus semper, elit nisi pretium purus, et aliquet urna tortor condimentum risus. Praesent sodales molestie viverra. Integer suscipit eu nunc quis sodales. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Fusce pharetra nibh sit amet massa volutpat, at elementum eros laoreet. Vivamus congue nulla at odio scelerisque, id pulvinar libero mollis. Integer at tellus leo. Donec rhoncus dapibus tincidunt. Mauris posuere elementum elementum. Aenean feugiat pharetra dolor, in dictum mi sollicitudin sit amet. Nam id rutrum leo. Aenean consequat convallis orci, ultrices consequat augue scelerisque id. Etiam egestas, ipsum ac tempus semper, elit nisi pretium purus, et aliquet urna tortor condimentum risus. Praesent sodales molestie viverra. Integer suscipit eu nunc quis sodales. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Fusce pharetra nibh sit amet massa volutpat, at elementum eros laoreet. Vivamus congue nulla at odio scelerisque, id pulvinar libero mollis. Integer at tellus leo. Donec rhoncus dapibus tincidunt. Mauris posuere elementum elementum. rpis egestas. Fusce pharetra nibh sit amet massa volutpat, at elementum eros laoreet. Vivamus congue nulla at odio scelerisque, id pulvinar libero mollis. Integer at tellus leo.
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Written and created by Roxy Cotton.
Beautiful handmade loafers. Andrew goes on to explain; when he returned to the UK in 2016 he was destitute, but he somehow managed to gather some funds and start up the new business. He hasnt looked back since.
The Shoe Designer in Andrew was created around 8 years ago whilst he was living in Italy (the country where he was highly inspired - couldn't agree more!). Andrew explains how he came across an artist who made shoes. The Italian Artist took Andrew under his wing and trained him up. After 4 and a half years, he decided to return to the UK and started up on his own - with his brand 'Jesu Segun London'
therealfakeguru
Jesu Segun signature Biker Jackets.
I asked Andrew what his idea of success was, with which he replied - "To be recognised for my Craftsmanship and Sustainability throughout the world" Funnily enough we spoke about him being at an event in Los Angeles last season with 6 guys parading around in his Loafers.
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The mask is of warrior Queen 'Idia' mother of King 'Esigie'.
You can almost feel that this mask marks the 'Soul' of the creativity - the life, passion and vision as it were, and in fact Andrew mentions how before he even designed the company he knew that the mask would be the "centre" of the brand. With British and Nigerian heritage - Andrew cleverly combined the masks design with a Union Jack. I could'nt resist trying on the powerful mask!!
Jesu Segun is now producing hand luggage, pictured here with Andrew.
I am excited to see this company grow - so thank you for talking with me Jesu Segun. Your company is unique, genuine and totally inspiring and I think the world will come to know this brand in the not too distant future! The question is ... Could these 'foot garments' be the next Christian Louboutin?